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Without doubt its service that brings clients back for more. Whether you own a restaurant, bar, cafe or coffee shop, you want your customers to leave happy, and then come back again.
However research shows that over 90% of your customers will not complain when they are dissatisfied and often you may not be aware of the 10% who do complain. Further more, dissatisfied customers will defect to your competition and will share their negative experience with up to ten of their friends and family.
Again, research shows that the main causes of customer dissatisfaction are:
75% of all business is lost on a customer's first contact with a company.
For every 1 customer who takes the time to complain, 4 more feel the same way.
9 out of 10 dissatisfied customers don't complain, 7 out of 9 just don't come back.
1 in 5 customers whove had a bad experience tell 8 others about it.
9 out of 10 customers will continue to do business if a complaint is rectified on the spot.
It costs 5 times more to get new customers, than to keep existing one.
In a survey of 2.374 customers from 14 organisations, more than 40% listed poor service as the main reason for switching to the competition, while only 8% listed price.
Imagine how much you could be losing just now by not having your establishments evaluated. It could be one sale/customer per hour, day or week. We could be checking all of this for a small investment per visit.
Contact Mystery shopper company uk for all your mystery shopping requests.
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