As technology advancements in e-commerce, automated telephone menus, e-mails, instant messaging and mobile phones have made us more ďreachableĒ; then how have we still lost touch with our customers.
Service Oriented businesses have gotten lazy! Today a few lucky people still have relationships with their bank manager, financial advisor, and other service organisations they interact with. The majority have a relationship with their bank machine or an on-line web form.
This lack of supporting the customer makes your customers fickle. If they can get it cheaper, faster, and easier somewhere else they will jump ship. Why? Why not? Your customers are just a number in your organisation, there are little to no relationships built, so why would they want to be loyal to your business?
So letís throw technology out the door, hire loads of people, and drive up operational costs! Nope, thatís not what Iím saying. As we go more and more hi-tech we need to remain hi-touch.
As part of your organisations culture teach your staff:
1. How to answer a phone
2. How to shake hands
3. That everyone is a potential customer
4. That selling is not calling someone out of the blue
5. That relationships are key in an ever impersonal world
Five simple steps that will bring you some great results in your business. If youd like our team of mystery shoppers to see if this happens, then contact us now for a free same day estimate.