The book provides a thorough description of what Mystery Shopping is, and how it’s done.
It details the advantages and disadvantages, the difference compared to other research
options, industry standards, regulations and procedures.
Mark describes in detail how a successful
Mystery Shopping programme is run.
The ’step by step’ processes involved from inception to completion are detailed
.
It also demonstrates how to successfully
follow up for maximum results and
Return on Investment.
To receive your free paperback copy (limited supply), click here and provide your full address.