Apparently 99p stores don’t always represent good value for money as Ann Robinson from Watchdog pointed out. Could there be a gap in the market for 49p stores, buy 2 for 98p?
Watchdog investigated some of the bold claims made by this chain. Firstly, they confirmed with a call to one of their stores that they stand by that in-store promise; they were told that ‘we will not be beaten on price’ means that you can’t buy products purchased from 99p Stores, cheaper in anyone else’s store.
Mystery customer evaluations undertake covert price checks along with mystery shopper services, we’d be happy to show how regular mystery shopping of their stores can highlight these missed areas, and provide an online systemised platform to put it right.